Highlight 1 Market Validation

Ubah asumsi menjadi evidence. Temukan customer yang tepat, validasi problem dan solution, serta pastikan invention menjawab kebutuhan pasar yang nyata.

Highlight 2 Investor Mindset

Pelajari bagaimana investor melihat sebuah opportunity melalui problem, market, solution, traction, scalability, dan kekuatan tim.

Highlight 3 Financial Model & Valuation

Terjemahkan potensi bisnis menjadi revenue model, financial projection, valuation, dan investment story yang lebih terukur.

About the course

Banyak invention memiliki teknologi yang kuat, tetapi belum tentu memiliki bukti bahwa pasar membutuhkannya atau bahwa opportunity tersebut menarik bagi investor. Go-to-Market Strategy: From Ideas to Market Opportunities dirancang untuk membantu inventor HETI ITS melihat invention dari perspektif yang lebih luas—bukan hanya dari sisi technology readiness, tetapi juga market readiness dan investment readiness. Melalui course ini, Bapak/Ibu akan mempelajari tiga fondasi penting: Market Validation, VC Mindset, serta Financial Model & Valuation. Tujuannya bukan sekadar memahami konsep, tetapi mempersiapkan invention agar memiliki problem yang lebih jelas, market evidence yang lebih kuat, business logic yang lebih kredibel, dan investment story yang lebih meyakinkan sebelum mengikuti sesi Go To Market Training secara langsung.

Meet Your Learning Partners

Course ini merupakan bagian dari Go To Market Program HETI ITS 2026 dan dibawakan oleh praktisi yang memiliki pengalaman di bidang innovation ecosystem, commercialization, startup development, investment, dan business development. Nurhadi Irbath — Lead Facilitator Fokus pada innovation ecosystem, commercialization, entrepreneurship, dan talent development. Alif Bahsyar Program Manager, BLOCK71. Christ Panogari Simanjuntak Head of Project & Business Development, Innovation Factory. Andit Intasworo Program Manager BLOCK71 Indonesia & NUS Enterprise.

Curriculum

4 Chapters · 29 Lessons

    1. (Included in full purchase)

      Welcome & Personal Connection

    2. (Included in full purchase)

      Technology Readiness vs Market Readiness

    1. (Included in full purchase)

      Module Introduction

    2. (Included in full purchase)

      Why Market Validation Matters

    3. (Included in full purchase)

      Understanding the Market & Segmentation

    4. (Included in full purchase)

      Validating the Problem & Solution

    5. (Included in full purchase)

      Practice & Case Study

    6. (Included in full purchase)

      quiz 1

    7. (Included in full purchase)

      Materi Module 1 - Market Validation

    1. (Included in full purchase)

      Module Introduction

    2. (Included in full purchase)

      Everyone Sees Innovation Differently

    3. (Included in full purchase)

      Innovation as an Investment Opportunity

    4. (Included in full purchase)

      The World of Venture Capital

    5. (Included in full purchase)

      How Investors See an Opportunity

    6. (Included in full purchase)

      Critical Questions Investors Always Ask

    7. (Included in full purchase)

      Case Study: Digital vs Tangible Product

    8. (Included in full purchase)

      Academic Lens vs Investor Lens

    9. (Included in full purchase)

      From Research & Innovation to Opportunity

    10. (Included in full purchase)

      Building Relationships with Investors

    11. (Included in full purchase)

      The Investor Mindset Cheat Sheet

    12. (Included in full purchase)

      quiz 2

    13. (Included in full purchase)

      Materi Module 2- VC Mindset

    1. (Included in full purchase)

      Module Introduction

    2. (Included in full purchase)

      Startup Finance Fundamentals

    3. (Included in full purchase)

      Building a Financial Model

    4. (Included in full purchase)

      Business Valuation

    5. (Included in full purchase)

      One-Page Investor Teaser

    6. (Included in full purchase)

      quiz 3

    7. (Included in full purchase)

      Materi Module 3 - Financial Model & valuation

Ready to Move from Technology to Market Opportunity?

Selesaikan online course ini sebagai fondasi sebelum mengikuti rangkaian Go To Market Training HETI ITS 2026.

Start the Course